The Wixárika culture is known for its centuries of traditions and customs. This is something we honor and respect in every process of developing our brand. We honor the indigenous artisans we work with by educating people about their culture. For years non indigenous people or “mestizos” have named the Wixáritari, Huicholes. Huicholes is a name that many Wixáritari people reject as that is not how they identify themselves. We all like to be acknowledged in the way that we identify ourselves. This misrepresentation has been a reality for both the LGBT+ community, as well as for indigenous people. Needless to say the Wixárika people are not exempt from also having members of the LGBT+ community. Although this is not generally widely accepted within the community more and more members of the Wixárika community are speaking up fighting for equality with out fear of being alienated. During this month, that we celebrate Pride in the US we want to stand alongside in support with our LGBT+ indigenous community.