Celebrating Earth Day!

By Valeria Amaral

Earth Day is approaching, as a socially and eco-conscious jewelry brand we want to share with you all the things Kuu does to help our planet. When it comes to sustainable fashion, there’s a lot of talk about organic cotton or recycled polyester, but jewelry is often left out of the conversation. Today a lot of jewelry is made at a great cost to both the planet, and the people making them. So, how can we continue to accessorize, with sustainability and ethics in mind? As part of our efforts, we up-cycle our crystal beads in our collections, we also create one-of-a-kind pieces for our specialty store clients. Upcycling your raw materials as a fashion brand is a key way to help work towards reducing your carbon foot print as it helps create less waste. Once we discontinue an old collection we gather the few pieces remaining in our stock and disassemble them to use the beads for new collections. We pride our selves in not carrying too many pieces in stock. We have structured our business to be made to order, better known today as “slow fashion” to help reduce the waste of raw materials. Making these choices also helps us ensure a safe and fair work environment for the artisans that work with us.

Since Kuu was established, responsible production has been the brands driving ethos. Part of the brand’s practices include supporting the local Wixarika communities where are artisans are from. Finding ethically made and sustainable jewelry can be difficult, but the market is certainly growing, and we are excited to be a part of this movement. As we see an increase in the number of people that are starting to consider their impact on the planet and the wider global community we are beginning to see the growth of sustainable brands across the world. We encourage you to celebrate this Earth Day by shopping with a sustainable brand!


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